BRANDING, WEBSITE DESIGN & DEVELOPMENT, SOCIAL MEDIA
A modern luxury furniture brand with an exquisite range of accent furniture sought to make a grand entry into the market by launching multiple stores across North India, including prime locations in Delhi, Chandigarh, and other key cities. The challenge was to establish a seamless and high-end marketing presence that would resonate with discerning, style-conscious customers and position the brand as a leader in luxury furnishings.
We began by developing comprehensive brand guidelines that reflected the brand’s essence of sophistication, elegance, and modernity. From brand messaging to visual identity, we ensured that every touchpoint conveyed luxury and craftsmanship. The branding extended to the physical store experience, where we designed store exteriors and signage that embodied the premium nature of the brand, complemented by hoardings in high-traffic areas to build anticipation.
To further enhance the customer journey, we crafted sales collateral that spoke to the brand’s values, emphasizing quality, design, and lifestyle. For digital amplification, we executed a robust social media strategy that involved collaborations with top-tier influencers, creating authentic buzz and driving foot traffic to the stores. This was supported by targeted email and SMS marketing campaigns aimed at affluent customers across North India, resulting in a powerful market entry.
The unified approach across physical and digital platforms generated immense visibility, ensuring that the brand’s launch was not only impactful but positioned it as a major player in the luxury furniture market.
BRAND GUIDELINES
WEBSITES
TYPOGRAPHY
GILROY
COLORS
- RGB: 0, 0, 0
- CMYK: 75, 68, 67, 90
- HSB: #000000
- RGB: 51, 51. 51
- CMYK: 69, 63, 62, 58
- HSB: #333333
- RGB: 153, 153, 153
- CMYK: 43, 35, 35, 1
- HSB: #999999
- RGB: 204, 204, 204
- CMYK: 19, 15, 16, 0
- HSB: #cccccc
- RGB: 218, 93, 117
- CMYK: 11, 78, 38, 0
- HSB: #da5d75
- RGB: 115, 99, 99
- CMYK: 53, 56, 51,20
- HSB: #736363
