Social Media Marketing is not what it used to be. New tools, platforms and trends are coming out every now and then. It’s not easy for businesses to keep up with these changing tides. But it doesn’t have to be that way. As a business owner, you need to be ready to battle with the changes and also maintain the attention of your target audience.
Grabbing and keeping the attention of your audience is not impossible. But it’s also not easy to do. To be successful in social media marketing, you need a concrete strategy that works like magic. For that, you need Mensa MInds, the best social media marketing company in India.
New platforms mean new strategies
New social media platforms are the new players in town. But that doesn’t mean they’d be clones of what we already know. This means that now we have opportunities to experiment with different content formats. It goes without saying that the attention span of the audience will also decrease day by day. So diversity is the only way to survive in the future.
Knowing your audience is a non-negotiable
As you read before, Social Media Marketing is not the same as before. A few years ago, businesses didn’t have to concentrate much on knowing their target audience. Because generic content seemed to work out just fine.
But these are changing times when knowing your audience is not a choice, it’s a must. Depending on demographics and interests, you need to reach niche audiences to get more conversions. This is the only way to get into the audience;s head without being too salesy.
Use of different content formats like AR filters
When it comes to different content formats, you have to lean towards innovations. The more new platforms come out, the more chances you get to use formats like short-form video or AR filters. These formats are more than useful to create experiences that stick to people’s minds for ages. Use the new formats wisely to get maximum results. This way you can encourage your audience to engage with your content more than ever.
The rise of influencer social media marketing
If you aren’t a new player in town, you know many businesses use Influencer Marketing to find their footing. But the truth is you need to have a proper strategy to partner with a creator. These creators are interested in exploring new platforme every time they come out. So it’s also an opportunity for you to use their social media presence to your advantage.
However, you shouldn’t choose a creator with just a big follower count, choose one who’s goals and needs match with your brand well. Look for the ones who are genuinely connected with their audience.
More personalized content targeted to specific audience
Coming out of new platforms means that you need to work harder to connect with your audience. The old ways may not work out anymore, so you need to find new ways to interact. One of these new ways is creating more personalized content. Share your original stories with which your target audience will be able to connect more. Create content tailored to your audience so that they can relate to your content more than they ever did before.
More opportunity to experiment and get creative
These new platforms can actually be beneficial for your brand if you know how to use them. The biggest advantage will be that nobody has yet figured out what would work and what wouldn’t. So this is the best time to get creative as much as possible. Try experimenting with different formats and unconventional strategies.
Increased rules and regulations to ensure transparency
Once upon a time, social media wasn’t the one to follow any rules. But that scenario has now changed completely. Brands need to be clear and honest with their audience when they advertise on social media. For example, if you’re paying people to promote your brand online, tell your followers that.
Also, you can’t use as much data to target ads on platforms like Facebook and Instagram. If these ads are a big part of your marketing, you might have to focus more on reaching people organically instead.
AI Chatbots will be the game-changers
Many brands are now using AI Chatbots on social media to help customers with their queries. And this will only increase in years to come. AI Bots can answer simple questions and send difficult ones to humans to answer. They also give the basic product info and guide customers to where they can know more. Using these bots saves time for both customers and brands because it cuts down on the number of calls and emails customer service teams get.
Keep your eyes open and stay updated with the changing tides of Social Media Marketing. You must take your marketing strategy to new heights to build brand loyalty that lasts for years. Good luck.
Struggling to keep up with the trend and thinking about how you will change the marketing game for your brand? Then you need Mensa Minds, the best Social Media Marketing service in India. Come to us and let us take care of everything starting from social media optimization to marketing strategy blueprint.