When Nidhi Prayas approached Mensa Minds, their mission was clear:
to empower young innovators and startups under the Department of Science and Technology, Government of India. They needed a brand that radiated trust, ambition, and innovation while staying grounded in their purpose of fostering future leaders.
We created a dynamic brand identity that reflected their vision. For packaging, we combined creativity with practicality, making designs that were both visually striking and functional, perfect for communicating their innovative spirit.
Illustrations were designed to tell stories of growth and resilience, capturing the essence of young startups. To enhance engagement, we created vibrant animations that showcased their mission in action, connecting with audiences on a deeper level.
The result? A cohesive and inspiring identity that positioned Nidhi Prayas as a trusted ally for aspiring entrepreneurs, empowering them to transform ideas into impactful innovations.