Graphic design trends come and go like waves in an ocean. What worked last year might not work anymore. The more you want to play safe, the more you end up creating bland visuals. But it doesn’t have to be like this. With Mensa Minds, the best digital marketing company in India, on your side, you can now engage with your audience like never before.
People see things more than they read. If you want to get into their heads, visuals are a wonderful way to do it. This blog tells you exactly what’s trendy in graphic design and what’s not.
Embracing Bold Typography
Forget getting lost in the visual jungle. Choose easily readable fonts, even for the low-vision people out there. Nobody wants to waste their time figuring out what’s written on your graphics. Make sure that they don’t miss the message you’re trying to send. Logos, texts, headlines, and social media posts—everything should be bold enough to grab attention in a flash.
Balancing Simplicity and Impact
Clean and simple designs always win, even in 2024. But that doesn’t mean your designs are meant to be boring. You need to know how to find the sweet spot between simplicity and impact.
- Make sure your message is clear.
- Add vibrant colour and bold typography.
- Invest in high-quality visuals.
- Cut unnecessary elements.
- Give your elements some breathing room.
The Rise of 3D Design
Your designs can be magnificent with 3D design on the rise. But the picture was different even a few years ago. Only expert 3D designers were able to do this. Now, with the help of AI tools like Midjourney, creating wonderful 3D designs is possible within minutes. Cut through the noise with 3D text, logos, and illustrations.
Sustainability in Graphic Design
Consumers are becoming more eco-conscious, and so are businesses. That should reflect clearly in your every design.
- Choose eco-friendly colour palettes like Gravel Orange, Forest Green, Comfort Blue, etc.
- Include natural textures, organic shapes, and earthy tones.
- Opt for reusable and recyclable design elements to reduce digital footprints.
- Use sustainable packaging and green printing options.
Modernizing vintage and retro aesthetics
Including a classic touch of nostalgia in your visuals can never go wrong. Because it helps you leave a mark in the audience’s mind. The result? More sales!
But how about nostalgia with fresh energy? Because mixing modern elements with vintage and retro aesthetics is key.
- Combine bold typography with classic geometric shapes.
- Use gradients and subtle texture to add depth to your design.
- Layer vintage elements with modern trends like minimalism.
Harnessing Fluid Shapes and Forms
Geometric shapes are going to be outdated in 2024. Now it’s time to embrace the power of fluid shapes and forms. In case you want to enhance creativity, organic and abstract shapes are now trending. Instead of straight lines, include flowing shapes that bring movement and energy to your design.
The Power of Motion Graphics
Motion graphics are one of the most precious commodities out there. Even a simple gif now comes under this and holds power as well. They add another layer of storytelling to the content on a larger scale.
The Aesthetics of Dark Mode Design
Dark mode is unmatched to bring a touch of uniqueness and modernity to your website. It also brings sophistication that lets you stand out. But that’s not all! Embracing dark mode means your users can save themselves from too much eye strain.
That being said, you need to find the right balance between aesthetics and readability.
The Importance of Accessibility in Graphic Design
Your design should be accessible to everyone, or else designing would be pointless. People with visual impairments, too, should have easy access to your site. Keep this in mind while creating.
- Use high-contrast colours.
- Clear fonts that are visible to everyone
- Include ALT text for every use you make.
- Use clear and simple language.
Merging Traditional and Digital Mediums for Innovative Visuals
You don’t need to replace old mediums with new ones. It’s possible to merge traditional and digital mediums to create innovative visuals. These are the essentials you need to include in your visuals.
- Traditional art enhanced by 3D printing
- Hand-drawn illustrations
- Vintage photos with a modern remix
- Poetry with VR
- Storytelling with animation
Follow these trendy tips to create visuals that win over your audience. You don’t need to overdo things; only do what’s necessary.
If you need help, Mensa Minds is here to guide you. We are the best digital marketing agency in India. Contact us today to create an impactful design in 2024.