Popmac, an emerging player in the snacks industry, set its sights on expanding distribution from a city-level market to a state-wide presence, with the eventual goal of going cross-country. With this ambitious plan to increase sales, Popmac approached us with a clear brief: to revamp their packaging designs to create broad appeal across diverse age groups, while maintaining a competitive edge in the market.

Our approach began with a deep dive into Popmac’s product range, identifying key elements that would resonate with end consumers and differentiate the brand. We explored various concepts for brand colors, themes, and characters that could capture the essence of the product and appeal to a wide demographic. The design process involved crafting packaging that was visually engaging, contemporary, and reflective of Popmac’s fun yet quality-driven ethos.